Director of Brand, Marketing and Communications

About the role

Bermuda Cancer & Health Centre (BCHC) is seeking an experienced Director of Brand, Marketing and Communications to lead its brand, marketing, communications and audience engagement functions. The Director develops and implements integrated strategies that strengthen the Centre's reputation, increase its visibility, support its strategic priorities and build relationships with patients, stakeholders and the wider community.

Key responsibilities

• Set the strategic direction of brand, marketing, communications and audience engagement, advise the CEO and Senior Leadership Team, and use analytics and market intelligence to inform strategy.
• Lead brand strategy, institutional messaging, editorial standards, visual identity and communications frameworks, and position the organisation consistently across all channels.
• Oversee marketing, communications, digital engagement, public relations and messaging, and partner with the Fundraising department on donor communications and campaigns.
• Lead media relations, reputation management and executive communications, and mitigate reputational risks with the CEO and Senior Leadership Team.
• Provide leadership, coaching and performance oversight to direct reports, and partner with Human Resources on recruitment, retention and succession planning.
• Oversee departmental planning, budgeting, vendor management and compliance with regulations and communications governance.
• Contribute to the Senior Leadership Team, prepare reports and present to stakeholders, and represent the Centre at events and meetings.

Required profile

• Bachelor's degree in Marketing, Communications, Public Relations or a related field; a Master's degree or advanced qualification is an advantage.
• Professional certification in marketing, communications or public relations is an asset.
• Minimum of 10 years' progressive experience in marketing, communications, brand management or stakeholder engagement, including senior leadership responsibility.
• Experience leading enterprise-level brand and engagement strategies in complex organisations and advising senior executives.
• Satisfactory criminal record check.

Required skills

• Brand strategy, brand governance, reputation management, media relations and integrated communications.
• Use of analytics, audience insights and performance measures to evaluate effectiveness.
• Strong written and verbal communication, strategic thinking and decision-making.